Coloring and lightening

Ultraplex Color - NEW!

Ultraplex Color is an innovative color cream which joins permanent hair coloring with the modest technology of rebuilding and hair regeneration. Two simple steps that will give your hair a new intense color and a healthy look. The line consist of 12 colours.
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Color Sprays - NEW!

Pastel Color on all your hair or just the ends? The choice is yours! Color Spray is a product for people who like change. It takes just a moment to change your image – that’s it. See how simple it is. Color lasts up to 3 washes. This product is recommended for blond, natural or lightened hair.
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Naturia Color

Do you dream of having the most beautiful natural colors in your hair? Simply reach for one of the 24 shades of Naturia color color cream and give your hair an exceptionally beautiful, deep, long-lasting color that perfectly conceals your grey. The color cream formula contains natural ingredients such as peach extract and milk proteins. Peach is a rich source of vitamins and mineral salts, which tone and regenerate the hair. Milk proteins moisturize and nourish the hair fiber.
After the treatment, colored hair regains its softness and resilience, with a deep color, a beautiful shine and a healthy look. Thanks to a high quality formula, Naturia color is one of the most popular color creams on the Polish market and has earned the loyalty of millions of women.
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Multi Blond Lighteners

Apparently, gentlemen prefer blondes ... see for yourself by applying one of our lightening products. Proven formulas, affordable prices and, above all, the trust of many satisfied clients make these products are among the most popular on the market.

Naturia Perfect Color

Do you dream of a beautiful, strong color and healthy, beautiful, shiny hair? Nothing could be simpler! Tn the interests of the health of your hair, Joanna has created a completely new ammonia-free color cream! Its mild formula is enriched with marine collagen, which works to moisturize the hair and protect its structure during color treatment.
Naturia Perfect Color color creams ensure a beautiful, indelible color and complete grey cover, all with a beautiful glow. Enjoy a deep, intense and lasting color.
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Naturia Organic

The Naturia Organic line of color creams was developed specifically for those with sensitive and allergy-prone skin, who need non-irritating products with mild formulas.
These color creams do not contain irritating ingredients such as ammonia, parabens, silicones and PPD. Ammonia is replaced with monoethanolamine, and silicones with polyquaternium 22, an aqueous polymer with a highly stable pH. It extended color durability and is ideal for dry hair and hair subjected to chemical treatments.
The color creams are enriched with organic argan oil, which cares for the hair even during the coloring process! Long-lasting colors, perfect coverage, and care for sensitive skin. Find out about the fabulous properties of Naturia Organic color creams!
Research has proven that Naturia Organic color creams leave hair more moisturized and nourished, and exceptionally shiny.
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Naturia Soft Color Instant color shampoos

Perhaps every woman dreams of true metamorphosis, and nothing improves mood as much as a new hair color. Discover the ideal solution for women who like changes and go for convenience. Naturia Soft Color color shampoos offer safe coloring which lasts from 4 to 8 washes.
The mild formula contains no ammonia in the oxidants, so it is safe for your hair. A multivitamin compound moisturizes and nourishes. Hair gain a healthy glow and an intense depth of color. Check for yourself and see how easily you can get a new hair color!
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Multi Cream Color

Do you dream of a radiant hair with an elegant, durable color? Do you value hair care during the treatment process as well as enjoyable and convenient use? It is for you that our laboratory has developed a new hair color series - Multi Cream Color.
Thanks to modern technology and innovative ingredients, Multi Cream Color dyes provide incredible shine, durable color, and perfect grey cover. The rich formula is designed to ensure your hair a unique combination of protection and intensive care during the coloring process. This ensures it remain in great condition, gaining vitality and a silky shine.
In each package you will find also a mask with keratin, which nourishes your hair, giving it a healthy glow and facilitating combing. An important added advantage of the Multi Color Cream range is a special bottle with an applicator which makes it easy to prepare the colorant mixture. The perfect dense texture means the cream reaches every single strand of hair yet doesn’t drip, and a specially-selected fragrance composition makes the application process enjoyable.
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Naturia BLOND lighteners

Want to become a bright, sensual blonde? Reach for the Naturia blond range of lighteners, thanks to which you can achieve a long-lasting, even with very bright hair.
Proven formulas, affordable prices and, above all, the trust of many satisfied clients make these products are among the most popular on the market.

Multi Soft Color

Do you like your hair color, but wish you could highlight it or change it slightly? Would you like to keep it in longer, but are afraid of damaging your hair? In that case, the Multi Soft Color range is just for you! Multi Soft Color is a line of modern color shampoos intended primarily for those who want to keep their hair healthy and give it a beautiful, luminous color. Its just the line for you!
The products do not contain ammonia, so they’re gentle on your hair. The formula contains Multi color+- complex, a specially selected conditioning ingredient, as well as UV filter, together ensuring optimal hair care. The modern formula of the shampoo gives your hair a natural, luminous and deep color which lasts for up to 24 washes. Multi Soft Color color shampoos are great for quick, comfortable, secure coloring.
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MULTI EFFECT COLOR Instant color shampoo

Do you like changes without any consequences? Would you like to change like a chameleon: a cool blond today, then a fiery redhead or sensual brunette tomorrow? Our range of Multi Effect Color shampoos are the color additives for you! You can run wild with the colors, without causing damage, as the shampoos leave hair in good condition. The products do not contain ammonia or oxidants, while the included keratin complex moisturizes and nourishes the hair. After treatment, your hair will have a lively, brilliant color that lasts from 4 to 8 washes. The shampoos are also a great way to quickly and conveniently to refresh the color between treatments.
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